I don't get the rage here. They're running a business, not an art college. If someone offers you a fucking development contract, you don't say 'no, I really like money but for some reason I'm going to knock back this offer to make a game that is from a worker's perspective going to be almost identical to the process of making any other game' (how much 'creative difference' is there in the coding? Why would the guy who designs the jump animation give a shit what the setting is?).
I know folks here like to think that everything Obsidian produces is the personal work of MCA, but they aren't a one-man indie studio. Someone offers you work, the only question to ask with any fucking relevance is 'will you pay me enough to hire a team to make the product and a decent profit on top'. Anything else is irrelevant. Yes, you then go make your art-game as well. But you do it AS WELL. You don't turn down profitable work (and given that Obsidian just get paid a lump sum + costs for these deals, any contract is pretty much equally profitable) unless you're either (a) fucking retarded, or (b) in it as an indie hobbyist who can only work on one project at a time. As a company, you can just hire folk to do the shit that you don't want to do yourself, so why the fuck would you turn down anything?
Seriously, if someone from turd city came along and asked Obsidian to make a game about one extended turd, with no game options or commands other than watching the turd come out, why the fuck should they ask any questions but 'are you guys paying our costs?'. If the costs are being paid, then that's a new team. Surely you want as many of those kind of projects as you can get your fucking hands on - it's guaranteed money in an industry where any developer that isn't owned by a publisher is always one project away from insolvency.
It isn't like they only get to work on one project at a time, and they have to choose 'ohh...do I work on the South Park rpg or do I make a AAA crpg'? They aren't even fucking writing the thing - what's the big deal about hiring a bunch of code-monkeys to do a contract job?
Yes there's branding issues - but that's what sub-studios are for. If you're really worried that the contract job for 'turd - the game' is going to damage your brand, you create a wholly owned subsidiary and leave your main brand's name off it. Here, I don't think that will even be an issue. It's so obviously a contract quick-buck that it will be taken like Bioware's Sonic rpg - as pretty much irrelevant to the brand one way or the other. But even if I'm wrong on that, that's just a marketing question, not one that determines whether you take the job.
I sure as fuck won't buy it, but why should I give a shit?