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Decline meh Ubisoft (Ubi fuckery general thread)

ind33d

Learned
Joined
Jun 23, 2020
Messages
1,809
Tencent buying Ubisoft. Give me Watch_Bugs now! I want to remotely hack into a Chinese escalator to kill unsuspecting pedestrians
 

ghardy

Educated
Joined
Jun 18, 2024
Messages
333
Tencent and Guillemot family considering buyout of Ubisoft | Bloomberg report

ACSH_HR_Vista_8K_210912_6pmCEST.jpg


[Emphasis added]
Bloomberg reported that Tencent and Ubisoft’s founding Guillemot family are discussing a potential buyout of the French video game developer, in a story citing unnamed sources.

Ubisoft has lost more than half its market value in 2024, and it has taken a pounding for a poorly received Star Wars: Outlaws open world title and a delay in its holiday release Assassin’s Creed: Shadows.

Tencent is the biggest company in gaming
, and it already holds a stake in Ubisoft from the time when it helped CEO Yves Guillemot fend off a hostile acquisition by Vivendi.

Bloomberg said Tencent and Guillemot Brothers Ltd. have been speaking with advisers to help explore ways to stabilize Ubisoft and bolster its value. One option is taking the company private together. That’s a logical solution, considering the company’s valuation has fallen 40% to around $1.9 billion this year. After the report, Ubisoft shares rose as much as 33% in Paris trading on Friday. That was the biggest gain since Ubisoft went public in 1996.

Of course, if they go private, Ubisoft’s numbers will become opaque, and we’ll lose another source of transparency in the game industry. Tencent has about 9.2% of Ubisoft’s net voting rights, while the Guillemot family holds about 20.5%.

Ubisoft said it does not comment on “rumors or speculation,” and we’re awaiting comment from Tencent.

Star Wars: Outlaws has underperformed expectations, and Assassin’s Creed Shadows was highly anticipated because of its setting in the samurai era of Japan. But the game has faced criticism from core gamers and some Japanese fans over its choice of main characters.

After Vivendi’s failed attempt, Ubisoft was reportedly in play a couple of years ago as well. In 2022, Tencent bought 49.9% of the Giullemot Brothers holding company in addition to its stake in Ubisoft as part of a friendly investment that helped ward off any hostile takeover.

Ubisoft has more than 19,000 employees
, making its seasoned game development teams among the envy of the industry. It has also shown willingness to expand to just about any new game platform. But those employees come with high operating costs that have lowered profits over time.
 

ghardy

Educated
Joined
Jun 18, 2024
Messages
333
If this comes to pass, perhaps the female protagonist (Noel? Noah? Naomi? Ni Hao?) may have perkier, fuller protuberances.
 

thesecret1

Arcane
Joined
Jun 30, 2019
Messages
6,700
Step 1: Tank company stock by retarded decisions
Step 2: Buy all the stock you can *You are here*
Step 3: Decide it's time to bolster the value of the company by making good games again and thus make big returns on your investment
Step 4: Find out you can't because you're retarded and so are your employees
Step 5: ???
Step 6: Bankrupcy
 

ghardy

Educated
Joined
Jun 18, 2024
Messages
333
Magic Eden Partners With Ubisoft To Launch A New NFT Game On Arbitrum
magic-eden-and-ubisoft-768x433.png.webp


[Emphasis added. N.B. Strong abuse of the English language below.]

Blockchain gaming, which witnessed a remarkable surge in 2021, is slowly regaining traction after several years of meltdown that left several crypto critics even pronouncing this sector dead already. In its recent integration, Magic Eden, a multi-chain non-fungible token marketplace, has partnered up with Ubisoft and the Arbitrum Foundation to launch a new NFT game, proving that NFT gaming is regaining a foothold again.

In an October 04 blog post, the NFT marketplace Magic Eden confirmed partnering with Ubisoft to launch a new non-fungible token game called ‘Captain Laserhawk.’ The recent Magic Eden and Ubisoft integration has brought some hope among gamers. Blockchain-based gaming has existed since 2017 but gained wider attention from the video game industry in 2021. In the past several years, NFT gaming has lost traction.


...

Under the new integration, Magic Eden and Ubisoft anticipate leveraging their capability and experiences in gaming to launch a new NFT game. The joint team has announced plans to launch a new non-fungible token collection, letting holders participate in this new shooter game. The Magic Eden and Ubisoft have launched their new shooter game on Arbitrum, an Ethereum layer two network.

The Captain Laserhawk NFT collection will feature a limited edition of 10,000 NFTs hosted on the Arbitrum blockchain network. Each NFT serves as a gateway to the immersive game experience, offering players access to its governance model, user-generated content (UGC) features, and reward systems. While commenting about this new NFT project, Mr. Didier Genevois, the Web3 Executive Producer at Ubisoft, remarked:

“We’re excited to bring a new level of player engagement and ownership to gaming with Captain Laserhawk: the G.A.M.E. Through the integration of Web3, we’re empowering our community to not only play but shape the future of the game. It’s about creating a collaborative ecosystem where players’ decisions and creations directly impact the game’s evolution, making the experience truly their own.

In turn, Jack Lu, the Magic Eden CEO and co-founder, remarked:

“It’s incredible to see the ways Web3 and blockchain technology can influence and enhance the gaming experience, and we’re grateful to the teams at Ubisoft and Arbitrum Foundation for the collaboration. Enabling players to help create craft and own part of the gameplay experience through Magic Eden NFTs is truly a gift to its community.
 

ghardy

Educated
Joined
Jun 18, 2024
Messages
333
Ubisoft is focusing on two main goals: open-world adventures and games-as-a-service experiences
100940_07_ubisoft-is-focusing-on-two-main-goals-open-world-adventures-and-games-as-service-experiences_full.png


[Emphasis added]

Ubisoft has two main goals right now: open-world adventures like Assassin's Creed Shadows and Star Wars Outlaws, and live games like Rainbow Six Siege.


We've heard as much from the publisher's executive management, who have frequently discussed this dual-pronged approach to investors and analysts. Now the company has reiterated this business plan in a formal response to the share buyout rumors. Ubisoft stock has rallied since the reports, increasing by up to 40% from €10.74 to a peak of €15.07 on Monday, October 7.

A Ubisoft spokesperson gave a statement to told video game publication VGC discussing the rumors while also reiterating the publisher's set path.

"Ubisoft has noted recent press speculation regarding potential interests around the Company. It regularly reviews all its strategic options in the interest of stakeholders and will inform the market if and when appropriate.

"The Company reiterates that management is currently focused on executing its strategy, centred on two core verticals - Open World Adventures and GaaS-native experiences."

Ubisoft is currently enacting a thorough executive-level review of the company's business units in an effort to determine greater efficiencies and tighten up spending while re-appropriating focus on more guaranteed bets. Star Wars Outlaws underperformed, and Ubisoft doesn't want any other games to do the same if they can help it--hence why Assassin's Creed Shadows had been delayed out of the holiday 2024 season.

Reports indicate that Ubisoft had originally planned to release 10 Assassin's Creed products in the next 5 years, with a mix of remasters, new AAA experiences, and even a mobile game among these titles.

What's perhaps most interesting about Ubisoft's plan is how it melds both live service elements and its open-world adventures together. Starting with the release of Assassin's Creed Origins, Ubisoft started baking in optional in-game purchases that would essentially make the game easier to play (this is something that I predicted in 2017).

Expect this to continue moving forward, especially with Ubisoft's new ambitious games-as-a-platform Assassin's Creed Infinity, which aims to be a kind of storefront, launcher, and proprietary games client all mixed into one.
 

thesecret1

Arcane
Joined
Jun 30, 2019
Messages
6,700
Reports indicate that Ubisoft had originally planned to release 10 Assassin's Creed products in the next 5 years, with a mix of remasters, new AAA experiences, and even a mobile game among these titles.
These retards will never learn :lol:

Star Wars Outlaws underperformed, and Ubisoft doesn't want any other games to do the same if they can help it--hence why Assassin's Creed Shadows had been delayed out of the holiday 2024 season.
That stinker's gonna bomb hard, and damage Ubishit's reputation far worse than Outlaws. They should cancel the whole thing. They shit these out every year or so - it wouldn't even be a big loss.
 

ind33d

Learned
Joined
Jun 23, 2020
Messages
1,809
by the time this is over, Ubisoft will have made "Yasuke" the new n-word
 

Inec0rn

Educated
Joined
Sep 10, 2024
Messages
201
Should have shorted this stock after that announcement post. "Our strategy to save this company is double-down on the current strategy". So stupid it warrants SEC investigation.
 

ghardy

Educated
Joined
Jun 18, 2024
Messages
333
Ubisoft is being sued for allegedly sharing Ubisoft Store and Ubisoft+ user data with Meta
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[Emphasis added]

As reported by Bloomberg Law, the class action complaint accuses the Assassin’s Creed publisher of sharing personally identifiable information (PII) with Facebook company Meta.

According to the complaint, players who use the Ubisoft website to buy a game on the Ubisoft Store or use it to subscribe to Ubisoft+ are having their PII sent to Meta through its Pixel user tracking software.

Defendant does not disclose on the website that PII users’ personally identifying information would be captured by the Meta Platforms, Inc tracking Pixel utilised by defendant, and then transferred to Meta, thereby exposing the subscribers’ PII to any person of ordinary technical skill who received that data,” the complaint reads.

“Data sharing policies for a service or subscription is an important factor for individuals deciding whether to provide personal information to that service.”

The complaint claims that this practice is a violation of the Video Privacy Protection Act, which was originally introduced in 1988 to prevent video rental stores from sharing a member’s PII, because it could “specifically tie the identity of an individual” to their purchase history.

Following the growth of digital distribution, the Act was amended in 2013 to allow video rental companies, including the likes of Netflix, to share users’ PII with social network sites but only after the user consents.

The complaint against Ubisoft alleges that because Ubisoft doesn’t tell players it’s sharing their PII with Meta, it’s therefore violating the Video Privacy Protection Act, among others.

“Defendant purposefully implemented and utilized the Pixel, which tracks user activity on the Website and discloses that information to Facebook to gather valuable marketing data,” it claims.

“The Pixel cannot be placed on a website without steps taken directly by defendant or on behalf of defendant (e.g. by a website manager). The Pixel cannot be placed on the website by Facebook without the knowledge and cooperation of defendant.

Defendant does not seek, and has not obtained, consent from PII users to utilise the Pixel to track, share, and exchange their PII with Facebook.”

The lawsuit has currently not yet received class action certification, but the plaintiffs are seeing a trial by jury and want financial compensation for everyone affected, as well as a court order instructing Ubisoft to either remove the Pixel from its website or get consent from its users before it shares their PII.

 

ghardy

Educated
Joined
Jun 18, 2024
Messages
333
Ubisoft set to launch its first Web3 game on Oasys blockchain
01927541-1c2b-772f-a0ba-ed1896b9efd4


[Emphasis added]

Ubisoft, the French video game company known for Assassin’s Creed, Far Cry and the Tom Clancy series, announced the release of its first game incorporating Web3 technology.

Champions Tactics: Grimoria Chronicles will launch on Oct. 23 and will be deployed on the Oasys layer-2 Home Verse, a blockchain-powered ecosystem for Web3 gaming.

In an interview with Cointelegraph, Sylvain Loe-Mie, the game’s executive producer, explained how Web3 technology improves the experience without overwhelming the user experience:

Web3 technology enables players to own their in-game assets in a meaningful way [...] This ownership creates a deeper connection with both their Champions and the overall experience.”

01927546-dc8f-7da1-a387-364ea6c3fd00


Ubisoft’s entry into Web3 gaming has already included alpha and beta tests to gather feedback from players and ensure the game’s mechanics are well-balanced.

Still, reliance on digital collectibles can come with risks, as seen in previous Web3 games like Axie Infinity, where fluctuations in market value led to economic instability.

Loe-Mie acknowledged that “market volatility and fluctuating demand” can impact the entire system and said the focus remains on ensuring the game’s future sustainability:

“Our focus is on creating a sustainable game where digital collectibles enhance the experience rather than dictate it.”

According to an industry report titled “The Future of Web3 Gaming is Competitive: Global Gaming Report 2024,” the leap from Web2 to Web3 gaming can be offputting for those unfamiliar with cryptocurrency wallets.

Web3 gaming protocol Elympics created the report in collaboration with the Blockchain Game Alliance (BGA) and blockchain game data tracker PlayToEarn.

The report revealed more than 10% of the survey’s participants said that crypto wallet complexity was the primary reason they hadn’t played blockchain games.
 

udm

Arcane
Patron
Joined
Aug 14, 2008
Messages
2,902
Make the Codex Great Again!
Video game maker Ubisoft in chaos after anti-DEI backlash
The ‘Assassin’s Creed’ game maker delayed its biggest launch of the year, reduced forecasts, and is facing calls to sell, in what is being called an ‘incel victory.’

[Emphasis added]
...

The Paris-based video game publisher pushed the release of its biggest game of the year from November 12 to February 14 of next year—and warned investors that net bookings would no longer exceed the 2.3 billion euros of last year, but come in at a disappointing 1.95 billion euros. That sent shares lower Thursday, continuing a rough year for the company (UBI.PA). Year to date, shares are down 57%, which has stirred up some activist investors to call for a sale.

The bookings’ shortfall was, technically, due to the delay and disappointing sales of Star Wars: Outlaws. However, the underlying reason for both of those, at least in part, is the far-right opposition to diversity and inclusion.

Outlaws, which has a female lead character, received mostly solid reviews from professional critics; but many players gave it a zero rating out of 10 on Metacritic, citing “forced DEI narratives” and claiming the developers “spent more time on the woke culture than on the story and gameplay.” Some players were also unhappy with the optional season pass model that tacked an additional $40 onto the game’s price for extra missions. (The season pass/downloadable content model has been a popular one in the industry for many publishers, and is used in Fortnite and Dark Souls 3.)

...

“We believe Star Wars Outlaws was impacted by a coordinated effort that sought to troll Ubisoft games specifically and Star Wars content in general,” wrote Michael Pachter of Wedbush in an analyst’s note. “This is a case of a rare incel victory that led to Ubisoft having to take down its numbers.”
...

In fact, the delay of Assassin’s Creed Shadows, which was already under fire by that group for having a female ninja and a Black samurai as lead characters in a game set in feudal Japan, could embolden detractors. GamerGate-friendly forums on Reddit are already celebrating the announcement and taking a victory lap, with a few racist comments thrown in.

But gameplay mechanics weren’t what caused the prerelease backlash of Shadows. As far back as July, the development team has found itself on the defensive for its choice to include a Black protagonist in the game. (That character, Yasuke, is based on an actual Black samurai from the 16th century.)
“While we strive for authenticity in everything that we do, Assassin’s Creed games are works of fiction inspired by real historical events and figures,” the development team wrote in July. “From its inception, the series has taken creative license and incorporated fantasy elements to craft engaging and immersive experiences. The representation of Yasuke in our game is an illustration of this. His unique and mysterious life made him an ideal candidate to tell an Assassin’s Creed story with the setting of feudal Japan as a backdrop.

...
Pachter said he still expects the game to sell more than 7 million copies, adding “this game has the potential to be one of Ubisoft’s bestsellers ever.”
That might not be enough for some investors. Reuters, on Thursday, reported an activist investor, pushing for the sale of Ubisoft to a third-party or private equity investors, claimed to have the support of 10% of the company’s shareholders.
Just for the record, this is the guy from Wedbush (lol) and he really looks like the kind of guy you wouldn't want your kids to go near:
michaelpachter.jpg

Tencent buying Ubisoft. Give me Watch_Bugs now! I want to remotely hack into a Chinese escalator to kill unsuspecting pedestrians
You don't have to. They're deadly enough as they are.

 
Joined
Jan 23, 2024
Messages
545
Location
The Freezer
Are they actively trying to kill themselves!? They're stabbing themselves repeatedly in the hopes it can be called murder.
 

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