In your opinion is this a "no way back" moment for game development? Is this a fundamental change and is the traditional model of making/releasing games effectively dead? (Maybe not for all audiences, but still!)
DH: I think if I was a publisher coming back from holidays, the success we made on a modest budget with no marketing must be a stinging blow and a very worrying sign.
Prior to our alpha release success, I think it was easy to write the DayZ experience off as a kind of anomaly. It was possible to think that this would not fully translate to the retail game, that the hype had gone, and that it would be business as usual. But I think 1 million sales in a month in such a specific market, at Christmas, with no marketing... that's got to be a "shots fired" moment for game publishers. If you take a look on Steam right now, I see DayZ on number 1 and Rust on number 2. That's not a slap in the face to the traditional publishing model -- it's a baseball bat at full swing.
I know for me, it says to me that I really can make the games I dreamed of a reality. People want these kinds of games and I don't need to convince traditional publishers the customer wants them. I just have to convince the customers. This was a watershed moment for me, but I can't say how others will receive it.