AI Content on Steam
Back in June, we shared that while our goal continues to be shipping as many games as possible on Steam, we needed some time to learn about the fast-moving and legally murky space of AI technology, especially given Steam's worldwide reach.
Today, after spending the last few months learning more about this space and talking with game developers, we are making changes to how we handle games that use AI technology. This will enable us to release the vast majority of games that use it.
First, we are updating the Content Survey that developers fill out when submitting to Steam. The survey now includes a new AI disclosure section, where you'll need to describe how you are using AI in the development and execution of your game. It separates AI usage in games into two broad categories:
- Pre-Generated: Any kind of content (art/code/sound/etc) created with the help of AI tools during development. Under the Steam Distribution Agreement, you promise Valve that your game will not include illegal or infringing content, and that your game will be consistent with your marketing materials. In our pre-release review, we will evaluate the output of AI generated content in your game the same way we evaluate all non-AI content - including a check that your game meets those promises.
- Live-Generated: Any kind of content created with the help of AI tools while the game is running. In addition to following the same rules as Pre-Generated AI content, this comes with an additional requirement: in the Content Survey, you'll need to tell us what kind of guardrails you're putting on your AI to ensure it's not generating illegal content.
Valve will use this disclosure in our review of your game prior to release. We will also include much of your disclosure on the Steam store page for your game, so customers can also understand how the game uses AI.
Second, we're releasing a new system on Steam that allows players to report illegal content inside games that contain Live-Generated AI content. Using the in-game overlay, players can easily submit a report when they encounter content that they believe should have been caught by appropriate guardrails on AI generation.
Today's changes are the result of us improving our understanding of the landscape and risks in this space, as well as talking to game developers using AI, and those building AI tools. This will allow us to be much more open to releasing games using AI technology on Steam. The only exception to this will be Adult Only Sexual Content that is created with Live-Generated AI - we are unable to release that type of content right now.
It's taken us some time to figure this out, and we're sorry that has made it harder for some developers to make decisions around their games. But we don't feel like we serve our players or developer partners by rushing into decisions that have this much complexity. We'll continue to learn from the games being submitted to Steam, and the legal progress around AI, and will revisit this decision when necessary.
