My 2 cents:
1) The first 3 banners don't tell me anything about the game. It could be a blocky indie shooter, an RTS, etc. I'm not suggesting that our banner is any clearer (or would impress any marketing agency) but it's easier to criticize someone else's stuff so...
2) The rest are way too busy and I don't think that anyone would understand what's going on there.
3) I'd agree with your Heineken friend that the old banner was charming, clear, and simple. So I'd leave it as is and focus on better screens that tell a story of how you play the game. And a video or two. And some articles about the game's concepts.
Bonus point: remember Sierra's Outpost? They butchered the mechanics but the marketing wasn't too bad.
True, it's not giving any indication of what kind of game it is, nor is it pretty enough to be enthralling on its own. AoD's banner definitely is, as far as I'm concerned
Yeah I remember Outpost. It wasn't a very good game but I enjoyed it as a kid based on look & feel alone. Sierra definitely nailed that part.
The problem is that base-building is only 25% to 50% of TO, depending on how you play it. Also, building mostly takes place underground because of the extreme cold. It's still mostly a story-driven RPG and communicating all the elements in a single image is hard.
I've acted on your advice and changed the store presence two days ago, which seems to be working already, taking into account that I just updated the game to 1.13. I'm tidying up some of my development posts here on the codex to use them as articles for the website -which could also use an update- and Steam announcements. I'll reach out to some other sites when a few more things are in place.
That saturn O has nothing to do with 70s aesthetics. It looks too cutesy and rather reminds me of that time in the mid 2000's when everyone was doing 3d reflective buttons on ps.
Excuse me if I sound rough, I don't mean to be hurtful.
Not hurtful at all, just truth. I know it strayed a lot from the '70s idiom after a bunch of compromises. The first draft was much more in line with what I was going for.
In fact, I couldn't let it go and went back to my very first version, spent some more time on it and didn't compromise on anything this time, framed it with some Chesley Bonestell rocks as if you're looking at Titan from one of Saturn's moons without an atmosphere and I'm actually pretty happy with the result:
View attachment 12195
And here without the orange 'o' (I'm kind of attached to it)
View attachment 12197
I mean, it still doesn't tell you much about the game, but does it look groovy or what?
Probably not exactly like this but yes you can.
No, you really can't see Saturn. That picture looks cool, but it's wildly inaccurate. Like I said, I took some artistic license with Titan Outpost, but not so much that you can see space through the haze.
Do we have an atmosphere irl picture of Titan?
Yes. The Huygens probe took two pictures on the surface before it died. You can see some pebbles and mostly a lot of fog. The first link you posted.
I'm inclined to upload the image above right now, but that's recency bias. I'll sleep on it, compile the results from here and make a decision tomorrow. Right now I'm going to take VD's advice to heart and do some more write-ups.