EGS doesn't have infinite money to burn, just lots of it. And they never tried to literally buy the entire industry, they just offered old style incentives for 2009 tier console war platform exclusivity. Such a model is a thing of the past. What Microsoft is doing is no different from investment funds who buy literally every house and apartment on the market on a premium to ensure a monopoly over the livelihoods of generations to come. Except that this might not even be a play towards monopoly after all. Maybe Microsoft just makes so much money from their 'hard earned' already monopoly status on personal computers, tax returns and subsidies that they simply need to buy themselves some treats from time to time. It's just another way to inflate stock prices.Buying the husks of formerly innovative companies that haven't produced anything interesting in years sure isn't a good long-term strategy to own the market. Its easy to throw money around, look at how well EGS has worked to kill Steam, but to actually change something you need more than just money.
Not liking this,monopolies are never good and this wil be as good to a monopoly as it gets
I wonder what happened with anti-trust lawsuits. Microsoft and other companies were the subject of many in the 90s and early 00s, but now it's like "bah, who cares?". Allowed to acquire and expand without oversight.
Embrace, extend, extinguish.
“Something I would love us to be able to do–this is a hard one as an industry–is when somebody gets banned in one of our networks, is there a way for us to ban them across other networks?” Spencer said.
......
“I’d love to be able to bring them to other networks where I play. So this is the group of people that I choose not to play with,” he said. “Because I don’t want to have to recreate that in every platform that I play video games on.”
Sigh... if only my WoW epics and Hearthstone cards were NFTs.......
VS
PS obviously can't compete with regards to the sheer number of studios it owns. Will be interesting to see how they respond.
Wondering if Steam's Deck might in part be a reaction to fears of possible MSFT monopolization. From a post on WCCFTECh (https://wccftech.com/microsoft-activision-blizzard-games-on-playstation-xbox-exclusive/):
Bruce ReallyBigMistake • 2 hours ago
Sony doesn't have a clue. They have no idea who they are dealing with. They don't know about Embrace, Extend, Extinguish .
Sony is fucked now most consoles are sold to casuals who only play FIFA, COD and GTA. And I doubt Sony can afford to buy either EA or Take Two.
With the sexual harassment scandals the Activsion share price apparently dropped 40% this year which probably made it an attractive target for acquisition, although at $70 billion I did have to check if it was April Fool's Day or not when I woke up this morning.
Behind COD I believe the biggest one financially is Candy Crush.CoD, Overwatch, and the Blizzard IPs I could see being worth a few dozen billion. Maybe not 70, but I've never looked over Activison's finances.
Behind COD I believe the biggest one financially is Candy Crush.CoD, Overwatch, and the Blizzard IPs I could see being worth a few dozen billion. Maybe not 70, but I've never looked over Activison's finances.
My scale is that Star Wars was worth 4 billion. Theres been horrible inflation since, but I don't see it being over 16 times as big a prize.