World is ok but character models are not very visually appealing.
...it does have visually appealing art.
When you compare SiTS art it's a lot more visually appealing to me than Copper Dreams. Yes, Copper Dreams has a more gritty and down to earth feel, but people tend to fall into the trap that it must mean a bunch of browns and greys, and whatever. And that in of itself is not that bad. But if the rest of the art direction is equally bland, then it's hard for me to say it's "visually appealing".
For me it's inoffensive, which considering my very very low threshold for grafix, is not saying much. For comparison:
SiTS:
Compare that to some screenshots of Copper Dreams:
I know there is a splash of color here and there. And some other screenshots have a bit more color as well. But it's hard not to argue that gray and dark gray are the predominant colors here. Again, it's cool with me. But I wouldn't necessarily call it eye candy. And I'm not talking fidelity of graphics. I'm talking specifically in terms of art direction and the color palette.
And the argument that "it's gritty", doesn't hold water when you compare it to games with similar gritty feeling. For example, see Blade Runner below:
I'm not trying to be overly negative or pile on, nor am I implying they should just ape Blade Runner and call it a day. However, I'm trying to provide some valid and constructive criticism, regardless if they agree with me or not, because I really think it's hurting their campaign right now. You can get away with low fidelity grafix, but you need to make it up with an appealing visual milieu. And right now all I tend to remember is how damn gray the whole thing looks. If they decide to keep it that way, that's cool, but if we're talking about what is affecting the campaign, then I think it's something to consider.